THE LILLE POP UP VM
SOFT ROOM
Project: Hyundai Pangyo Department Store Pop-up VM
Objective: To spatially articulate the brand’s feminine and soft identity.
Concept: An exploration of softness as form.
The space is composed through muted tones, light-absorbing surfaces, and restrained structures, creating a quiet yet deliberate atmosphere.
Spatial Composition: Each element is placed with restraint to allow the products to emerge naturally.
Fixture Design: Custom hangers and bag display shelves function as primary spatial anchors.
VISUAL DIRECTION / STYLIST SOR CREATIVE
CUSTOM FURNITURE / MODELLING BASE STUDIO
SOURCED FURNITURE ANDERSON C
PHOTOGRAPHER SOOIN JANG