UGST 25 WINTER
CALM BEGINS HERE
This editorial explores a quiet, personal rhythm unfolding within the streets of Paris. Rather than focusing on the city itself, it follows the emotional flow of a single woman moving through it.
The model walks with a composed, unforced presence. As she passes through familiar Parisian streets—between cafés, facades, and intersections—she maintains a subtle distance from the noise and movement around her. The camera follows this restraint, capturing how the garments naturally respond to her pace—how silhouettes shift, how textures catch light in motion.
The styling is intentionally refined. Soft materials meet structured lines, creating a balance between urban tension and inner stillness. Fabrics move lightly with the wind, and silhouettes evolve with each step, suggesting that calm is not static, but something that can exist within motion.
PRODUCER SOR CREATIVE
PHOTOGRAPHER SOOIN JANG
HAIR MAKE UP ARTIST SIHYUN PARK
MODEL MARGAUX MARTIN
CASTING DIRECTOR ESTHER KIM